Are you a supporter of buying local?
If so, look for the little red barn with the trillium in the centre on meat and poultry products at your local retailer. The Homegrown Ontario logo is your guarantee that your meat and poultry has been raised on an Ontario farm and processed at an Ontario plant.
Many independent and chain grocery retailers and butchers already offer Ontario produced meat and poultry at their meat counters. However, with the Homegrown Ontario program, and with the support and commitment of Ontario processors and retailers, the product can be clearly identified with the Homegrown Ontario logo.
What is Homegrown Ontario™?
Homegrown Ontario was created to brand and promote Ontario meat and poultry. An Ipsos Reid1 study shows that consumers are eager to support Ontario farmers and the local economy by choosing meat produced in Ontario. Homegrown Ontario makes it easier for consumers to identify Ontario meat products at their local retailer with an eye-catching logo featuring a red barn with a trillium in the centre. This emblem is a testament to the quality meat and poultry products produced by Ontario’s farmers and processors for Ontario retailers and consumers.
Homegrown Ontario™ History
In 2006, the Ontario Pork Producers’ Marketing Board (OPPMB), the Ontario Veal Association (OVA) and the Ontario Sheep Marketing Agency (OSMA) came together to form Homegrown Ontario. In January 2008 and May 2008 respectively, Turkey Farmers of Ontario (TFO) and the Ontario Independent Meat Processors (OIMP) joined the Homegrown Ontario program.
In 2010 the Ontario Independent Meat Processors (OIMP) assumed ownership of Homegrown Ontario and continues the mandate to build and promote a branded identity for Ontario meat and poultry.
The OIMP is the representative voice of the independent meat processor in Ontario, working closely with agricultural and commodity organizations and various levels of government for over 30 years. OIMP’s membership includes Business Members (meat and poultry processors, retailers and wholesalers); Associate Members (industry suppliers); and seven Affiliate Members (not-for-profit organizations that support OIMP’s objectives).
1Ipsos Reid conducted focus groups with Ontario grocery shoppers between 26 and 60 years of age, in June 2005.